Description: Building Better Brands : Essential Marketing Strategies for the Construction Industry, Hardcover by Mayfield, Elton, ISBN 1642259322, ISBN-13 9781642259322, Like New Used, Free shipping in the US Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry. In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: • Survey: What do people say about you? What do you want them to say about you? • Blueprint: What do you need to have in place to deliver the brand you want? • Build: How do you deliver the brand you promised and keep it up to code? With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.
Price: 29.58 USD
Location: Jessup, Maryland
End Time: 2025-01-27T12:52:52.000Z
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Book Title: Building Better Brands : Essential Marketing Strategies for the Construction Industry
Number of Pages: 192 Pages
Language: English
Publisher: Advantage Media Group
Topic: Total Quality Management, Marketing / Industrial, Industries / Construction, Customer Relations, E-Commerce / Internet Marketing, Small Business, Advertising & Promotion
Publication Year: 2024
Genre: Business & Economics
Item Length: 9 in
Author: Elton Mayfield
Item Width: 6 in
Format: Hardcover
