Description: There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
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Location: Hillsdale, NSW
End Time: 2025-01-07T20:09:32.000Z
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EAN: 9781387028085
UPC: 9781387028085
ISBN: 9781387028085
MPN: N/A
Book Title: Breakthrough Copywriter: A Field Guide to Eugene M
Item Length: 22.9 cm
Publisher: Lulu.Com
Publication Year: 2017
Subject: Government, Business
Item Height: 229 mm
Number of Pages: 110 Pages
Language: English
Publication Name: Breakthrough Copywriter: a Field Guide to Eugene M. Schwartz Advertising Genius
Item Weight: 172 g
Type: Textbook
Author: Worstell
Item Width: 152 mm
Format: Paperback
