Brand Momentum: The #1 Growth Metric for Every Boardroom. by Tony Lewis Hardcove

Description: Brand Momentum by Tony Lewis Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Brand Momentum presents a transformative brand measurement system that harnesses the two most powerful forces that drive business growth and long-term success - Brand Velocity and Brand Mass. Publisher Description The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible, evidence-based book introduces the Brand Velocity Score, the metric that tracks customers perceptions of a brands trajectory - vital for growth and ultimate success.Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.Readers will learn: The core principles driving lasting brand success Why common metrics often mislead How momentum fuels greater acquisition, loyalty and recommendation The components of the Brand Velocity Score and how to activate them The strategies to build unstoppable brands"A grounded, rounded and impelling approach to brand building (Dan White, Smart Marketing) Author Biography Tony Lewis (FCIM) is the CEO and founder of Vision One, a leading international research agency. With 40 years of experience in marketing and research, he has worked with hundreds of brands across the business spectrum. From start-ups to global brands such as Virgin, LEGO, IKEA, and McDonalds, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewiss insights have shaped the success of many brands. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy. Details ISBN 1068740515 ISBN-13 9781068740510 Title Brand Momentum Author Tony Lewis Format Hardcover Year 2024 Pages 203 Publisher Vision-X GE_Item_ID:161914979; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 40.26 USD

Location: Fairfield, Ohio

End Time: 2024-12-29T14:55:10.000Z

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