Description: Brand Choice by Randolph J. Trappey, A. Woodside Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers automatic thoughts and how such thoughts accurately forecast brand choice. Publisher Description Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, when, where, and why they buy and use brands and products. For learning customers strategic thinking, this book advocates in situ use of the long interview method. Author Biography RANDOLPH TRAPPEY has served on the faculties of the University of Londons Royal Holloway School of Management, New York Universitys Leonard N. Stern School of Business in London and Tulane Universitys A.B. Freeman School of Business in New Orleans. His research links cognitive science and marketing science with consumers unconscious thinking about brand advertising. He is the founder and CEO of DataMiners Ltd., a consulting firm that specialises in providing data mining, modelling and CRM solutions to business, industry and government. His clients include Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA and the United States Government. To find out more about the author go to: ARCH WOODSIDE is Professor of Marketing at Boston College in the USA. He is a Fellow and member of the American Psychological Association, American Psychological Society, Royal Society of Canada, and the Society for Marketing Advances. He serves as the Editor-in-Chief of the Journal of Business Research and Advances in Business Marketing & Purchasing, and he is the author of numerous books and articles in the fields of marketing, psychology, consumer research, advertising, and tourism. To find out more about the author go to: Details ISBN 1403946418 ISBN-13 9781403946416 Title Brand Choice Author Randolph J. Trappey, A. Woodside Format Hardcover Year 2004 Pages 258 Edition 2005th Publisher Palgrave USA GE_Item_ID:137858652; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 125.44 USD
Location: Fairfield, Ohio
End Time: 2024-12-20T03:07:12.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781403946416
Book Title: Brand Choice
Number of Pages: IX, 258 Pages
Language: English
Publication Name: Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Publisher: Palgrave Macmillan The Limited
Item Height: 0.2 in
Publication Year: 2004
Subject: Marketing / General, General, Cognitive Psychology & Cognition, Marketing / Research
Type: Textbook
Item Weight: 16.6 Oz
Author: Randolph J. Trappey, Arch G. Woodside, Randolph J. Trappey III
Item Length: 3.3 in
Subject Area: Business & Economics, Psychology
Item Width: 5.5 in
Format: Hardcover
