Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brainstorming And Beyond: A User-Centered Design MethodISBN13:9780124071575ISBN10:0124071570Author:Wilson, Chauncey (Author)Description:Brainstorming And Beyond Describes The Techniques For Generating Ideas Verbally, In Writing, Or Through Sketches The First Chapter Focuses On Brainstorming, The Foundation Method For Ideation, Which Is A Complex Social Process Building Off Of Social Psychology Principles, Motivational Constructs, And Corporate Culture Brainstorming Is Commonly Portrayed As An Easy Way To Generate Ideas, But In Reality, It Is A Complex Social Process That Is Often Flawed In Ways That Are Not Self-Evident Chapter 2 Discusses Brainwriting, Which Is A Variation On Brainstorming In Which Each Person Writes Ideas Down On Paper And Then Passes The Paper To A New Person Who Reads The First Set Of Ideas And Adds New Ones Since There Is No Group Shouting Out Of Ideas, Strong Facilitation Skills Are Not Required, And More Often Than Not, Brainwriting Results Greatly Exceed Those Of Group Brainstorming In A Shorter Time Because Ideas Are Generated In A Parallel, Rather Than Serial, Fashion Brainwriting Is Useful When Time Is Limited, Groups Are Hostile, Or You Are Dealing With A Culture Where Shouting Out Wild Or Divergent Ideas Might Be Difficult Finally, In Chapter 3, Readers Learn About Braindrawing, A Method Of Visual Brainstorming That Helps Practitioners Generate Ideas For Icons, Other Graphics, User Interface Layouts, Or Web Page Designs Each Of These Methods Provides Readers With Ways To Generate, Present, And Evaluate Ideas So They Can Begin Building A Strong Foundation For Product Success Learn The Proper Techniques For Generating Ideas With Limited Time, Hostile Audiences, And Limited Facilitation Supportexplores Efficient Processes For Analyzing The Value Of Ideasexamines Ways To Generate Visual As Well As Textual Ideas Binding:Paperback, PaperbackPublisher:Morgan Kaufmann PublishersPublication Date:2013-02-06Weight:0.27 lbsDimensions:0.17'' H x 9.02'' L x 5.98'' WNumber of Pages:84Language:English
Price: 39.9 USD
Location: USA
End Time: 2025-01-03T16:13:15.000Z
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Book Title: Brainstorming And Beyond: A User-Centered Design Method
Item Length: 9in
Item Height: 0.1in
Item Width: 6in
Author: Chauncey Wilson
Publication Name: Brainstorming and Beyond : a User-Centered Design Method
Format: Trade Paperback
Language: English
Publisher: Elsevier Science & Technology
Publication Year: 2013
Type: Textbook
Item Weight: 4.5 Oz
Number of Pages: 84 Pages
