Beyond Ballyhoo: Motion Picture Promotion and Gimmicks by Mark Thomas McGee (Eng

Description: Beyond Ballyhoo by Mark Thomas McGee This volume examines motion picture promotion and gimmicks. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. Thats the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didnt Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography. Author Biography Mark Thomas McGee is retired and lives in Palm Desert, California. He has also written several books about the unstable world of low-budget filmmaking. Review "excellent"—Big Reel; "entertaining...worthy"—Film Review; "interesting...extensive filmography"—Communication Booknotes; "entertaining"—American Cinematographer; "highly entertaining"—The TV Collector; "lively...in-depth...enjoyable"—Hitch; "a book to be brought out whenever we begin to think of the 20th century as one of good taste"—The Book Report; "highly entertaining and informative"—Cult Movies; "a nostalgic and warm reflection of an era of the movies now gone"—Midnight Marquee; "greatly informative"—Fatal Visions. Review Quote "excellent"-- Big Reel ; "entertaining...worthy"-- Film Review ; "interesting...extensive filmography"-- Communication Booknotes ; "entertaining"-- American Cinematographer ; "highly entertaining"-- The TV Collector ; "lively...in-depth...enjoyable"-- Hitch ; "a book to be brought out whenever we begin to think of the 20th century as one of good taste"-- The Book Report ; "highly entertaining and informative"-- Cult Movies ; "a nostalgic and warm reflection of an era of the movies now gone"-- Midnight Marquee ; "greatly informative"-- Fatal Visions. Details ISBN0786411147 Author Mark Thomas McGee Pages 253 Language English ISBN-10 0786411147 ISBN-13 9780786411146 Media Book Format Paperback Year 2001 Subtitle Motion Picture Promotion and Gimmicks Place of Publication Jefferson, NC Country of Publication United States DEWEY 791.430688 Birth 1947 Short Title BEYOND BALLYHOO REV/E Edition Description Revised Edition New edition DOI 10.1604/9780786411146 AU Release Date 2001-03-01 NZ Release Date 2001-03-01 Audience General Audience Age 18 Publisher McFarland & Co Inc Publication Date 2001-03-15 Imprint McFarland & Co Inc Illustrations 107 photos, filmography, index US Release Date 2001-03-15 UK Release Date 2001-03-15 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159398943;

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