Description: Further DetailsTitle: Predictive Analytics for MarketersCondition: NewSubtitle: Using Data Mining for Business AdvantageAuthor: Barry LeventhalFormat: PaperbackISBN-10: 0749479930EAN: 9780749479930ISBN: 9780749479930Publisher: Kogan Page LtdGenre: Business & FinanceTopic: Computing & Internet, Language & ReferenceRelease Date: 02/03/2018Description: Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 154mmItem Width: 15mmItem Weight: 426gRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Predictive Analytics for Marketers
Title: Predictive Analytics for Marketers
Subtitle: Using Data Mining for Business Advantage
ISBN-10: 0749479930
EAN: 9780749479930
ISBN: 9780749479930
Genre: Business & Finance
Topic: Language & Reference
Release Date: 02/03/2018
Release Year: 2018
Country/Region of Manufacture: GB
Number of Pages: 272 Pages
Publication Name: Predictive Analytics for Marketers : Using Data Mining for Business Advantage
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2018
Item Height: 0.6 in
Subject: Marketing / General, Consumer Behavior, Data Processing, Databases / Data Mining
Type: Textbook
Item Weight: 14.5 Oz
Author: Barry Leventhal
Subject Area: Computers, Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
