Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerfu

Description: Authentic Personal Branding by Hubert K. Rampersad Offers a way to define, formulate and implement a sustainable personal brand identity. This book entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several models, guidelines and tools. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. ""Authentic Personal Branding"" entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a road-map of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions. Author Biography About the author Dr. Ir. Hubert K. Rampersad is an international consultant in the field of industrial engineering, industrial automation and robotics. He received his BSc. degree in Mechanical Engineering from Enschede Polytechnic (The Netherlands) and a MSc. degree in Mechanical Engineering from Delft University of Technology (The Netherlands), where he specialised in industrial automation and robotics. He received his PhD degree in 1993 in industrial Engineering and Management Science from Eindhoven University of Technology (The Netherlands). He has been involved in several projects dealing Table of Contents Foreword, Marshall Goldsmith. Preface. Authors Profile. Introduction.; PA R T 1: AUTHENTIC PERSONAL BRANDING. An Authentic Personal Branding Model. Define and Formulate Your Personal Ambition. Define and Formulate Your Personal Brand. Formulate Your Personal Balanced Scorecard. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself.; PA R T 2: AUTHENTIC COMPANY BRANDING. An Authentic Company Branding Model. Define and Formulate the Company Ambition. Define and Formulate the Company Brand. Formulate the Company Balanced Scorecard. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company. Epilogue. Afterword, Dave Ulrich.; Appendecies:; A Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms.; B Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program.; C Personal BrandSoft. References and Recommended Reading. Index. Review In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand - and just as important - how to persuasively communicate this brand to the world.... I love his focus on authenticity.... My request to you, the reader, is - make this book part of your life. Dont just read this book for its interesting"" content. Dont be content with a few ""aha"" moments. Make it part of your life planning - and ultimately part of your life! If you do, you can become a more integrated and successful person - and better enable your company to help you make a positive difference in our world!"" - From the Foreword by Marshall Goldsmith Author of What Got You Here Wont Get You There ""Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.... The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable.... Its a wonderful step by step approach to making a desired brand explicit.... The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.... This book offers an architecture to turn these ideas into action."" - From the Afterword by Dave Ulrich Professor of Business, University of Michigan Details ISBN1607520990 Author Hubert K. Rampersad Short Title AUTHENTIC PERSONAL BRANDING Publisher Information Age Publishing Language English ISBN-10 1607520990 ISBN-13 9781607520993 Media Book Format Paperback DEWEY 658.409 Year 2009 Imprint Information Age Publishing Subtitle A New Blueprint for Building and Aligning a Powerful Leadership Brand Place of Publication Greenwich Country of Publication United States Pages 284 AU Release Date 2009-04-24 NZ Release Date 2009-04-24 UK Release Date 2009-04-24 Publication Date 2009-09-30 Illustrations illustrations Audience Professional & Vocational US Release Date 2009-09-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:80157900;

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