Alternate Reality Games: Promotion and Participatory Culture by Stephanie Janes

Description: FREE SHIPPING UK WIDE Alternate Reality Games by Stephanie Janes Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies. Author Biography Stephanie Janes is a British Academy Postdoctoral Research Fellow at Kings College, London. She has previously lectured in Media & Communications at the University of East London, and Media Arts at Royal Holloway, University of London, where she also completed her PhD. Her research interests are in film and media promotion, and media convergence with an emphasis on film and gaming. She has previously published on promotional ARGs for films in Arts and the Market and edited collections including The Politics of Ephemeral Digital Media: Permanence and Obsolescence in Paratexts, eds. Sara Pesce and Paolo Noto, and Alternate Reality Games and the Cusp of Digital Gameplay, eds. Antero Garcia and Greg Niemeyer. Table of Contents List of IllustrationsAcknowledgementsIntroduction1. Promotional ARGs in Context2. ARGs as Marketing3. The Promise of Participation4. Promotional ARGs and Digital Labour5. ConclusionGlossaryIndex Details ISBN1032338121 Author Stephanie Janes Short Title ALTERNATE REALITY GAMES Pages 144 Language English ISBN-10 1032338121 ISBN-13 9781032338125 Format Paperback Series Routledge Critical Advertising Studies Year 2022 Publication Date 2022-06-13 UK Release Date 2022-06-13 Place of Publication London Country of Publication United Kingdom AU Release Date 2022-06-13 NZ Release Date 2022-06-13 Illustrations 2 Illustrations, black and white Subtitle Promotion and Participatory Culture Publisher Taylor & Francis Ltd Alternative 9780815386803 DEWEY 306.487 Audience Tertiary & Higher Education Imprint Routledge We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:139872930;

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