Description: About this Item The item is a book Paperback The Author Name is Alison Stratten The Title is UnMarketing : Everything Has Changed and Nothing is Different Condition New Other Comments Pages Count - 306. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Sales & Selling / General Product Description - UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to cold-calling, flyers, ads, etc.. So why do we still keep trying the same stale marketing moves UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165666694
Price: 37.61 USD
Location: US
End Time: 2024-12-10T16:39:32.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Sales Selling / General
Brand: John Wiley & Sons Inc
Weight: 0.41
Style: NA
Title: UnMarketing Everything Has Changed and Nothing is Different
Release Title: UnMarketing Everything Has Changed and Nothing is Different
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: UnMarketing Everything Has Changed and Nothing is Different
Colour: NA
Material: NA
Department: NA
Movie/TV Title: UnMarketing Everything Has Changed and Nothing is Different
UPC: 9781119335009
EAN: 9781119335009
ISBN: 9781119335009
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Edition: 2
Book Title: Unmarketing : Everything Has Changed and Nothing Is Different
Number of Pages: 304 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2016
Topic: Marketing / General, Sales & Selling / General
Item Height: 0.9 in
Features: Revised
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12.8 Oz
Item Length: 8.7 in
Author: Scott Stratten, Alison Stratten
Item Width: 5.8 in
Format: Trade Paperback
