Description: Agile Marketing : Unlock Adaptive and Data-driven Marketing for Long-term Success, Hardcover by Perkin, Neil, ISBN 1398605123, ISBN-13 9781398605121, Like New Used, Free shipping in the US "Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of insightful case studies and examples from organizations such as Santander, Boots and Vodafone. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-stepagile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future"--
Price: 102.58 USD
Location: Jessup, Maryland
End Time: 2025-01-03T12:27:04.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Agile Marketing : Unlock Adaptive and Data-driven Marketing for L
Number of Pages: 288 Pages
Publication Name: Agile Marketing : Unlock Adaptive and Data-Driven Marketing for Long-Term Success
Language: English
Publisher: Kogan Page, The Limited
Item Height: 1 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning
Publication Year: 2022
Type: Textbook
Item Weight: 24 Oz
Subject Area: Business & Economics
Item Length: 9.4 in
Author: Neil Perkin
Item Width: 6.4 in
Format: Hardcover
