Description: Advanced Customer Analytics : Targeting, valuing, segmenting and loyalty techniques, Paperback by Grigsby, Mike, ISBN 0749477156, ISBN-13 9780749477158, Like New Used, Free shipping in the US Grisby, a strategic retail analyst and former marketing research director, explains advanced customer analytics for retail and retail-related firms. Organized by typical marketing questions and focusing on consumers, chapters discuss regression and factor analysis; the industry and data uniqueness of retail; understanding and estimating demand; price elasticity and discounts; value marketing communications; forecasting future demand; targeting the right customers; maximizing the impact of mailing; product bundling; estimating time of purchase; investigating the time of product purchase; increasing customer lifetime value; modeling transactions; quantifying the complexity of customer behavior; designing loyalty programs and identifying loyal customers; segmentation; creating targeted messages; recency, frequency, and monetary (RFM) analysis vs. behavioral segmentation; and a marketing strategy that sees customers, not competitors. Annotation ©2016 Ringgold, Inc., Portland, OR ()
Price: 46.6 USD
Location: Jessup, Maryland
End Time: 2024-12-02T03:37:25.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Advanced Customer Analytics : Targeting, valuing, segmenting and
Number of Pages: 264 Pages
Language: English
Publication Name: Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques
Publisher: Kogan Page, The Limited
Publication Year: 2016
Subject: Industries / Retailing, Marketing / General, Consumer Behavior, Customer Relations, Marketing / Research
Item Height: 0.6 in
Item Weight: 14.3 Oz
Type: Textbook
Author: Mike Grigsby
Item Length: 9.2 in
Subject Area: Business & Economics
Series: Marketing Science Ser.
Item Width: 6.2 in
Format: Trade Paperback
