Description: A Marketer's Guide to Digital Advertising by Shailin Dhar, Scott Thomson Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketers Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a companys priorities list. A Marketers Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry. Author Biography Shailin Dhar, based in New York City, New York, is a founding partner of Method Media Intelligence, a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, hes served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media, and Business Development and Operations Manager at DOL Marketing.Scott Thomson, based in London, UK, is a partner at Method Media Intelligence. He has twenty-five-years experience helping companies like Publicis, Nielsen, Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UKs Ministry of Defence design user-friendly dashboards and controls for military equipment. Table of Contents Chapter - 00: Introduction;Chapter - 01: Meaningful measurement;Chapter - 02: The digital supply chain;Chapter - 03: The skills gap;Chapter - 04: When to consult external partners;Chapter - 05: The limits of tech;Chapter - 06: Understanding your leverage;Chapter - 07: Risks versus rewards;Chapter - 08: Shiny new digital objects;Chapter - 09: References Review "Its great to see Shailin Dhar and Scott Thomson pushing hard to open up the black box that is digital advertising. This book dives deep into the multiple aspects that advertisers should control and provides actionable solutions. Its only through the work of people like this that the current situation will improve. Brilliant content." * Nick Manning, cofounder of Manning Gottlieb OMD, former COO of Ebiquity, media transparency advisor to the Association of National Advertisers and founder of Encyclomedia * Feature * Provides an evidence-based approach to digital advertising, marketing strategy and digital marketing spend; * Helps marketers work through the challenges and risks associated with popular marketing practices; * Walks readers through when to approach agency and tech partners and how to work with them Details ISBN1398609668 Author Scott Thomson Short Title A Marketers Guide to Digital Advertising Language English Year 2023 ISBN-10 1398609668 ISBN-13 9781398609662 Format Paperback Publisher Kogan Page Ltd Imprint Kogan Page Ltd Country of Publication United Kingdom Place of Publication London Pages 216 Publication Date 2023-05-03 AU Release Date 2023-05-03 NZ Release Date 2023-05-03 UK Release Date 2023-05-03 Subtitle Transparency, Metrics, and Money Alternative 9781398609693 DEWEY 659.144 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:142151313;
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Format: Paperback
Language: English
ISBN-13: 9781398609662
Author: Shailin Dhar, Scott Thomson
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Book Title: A Marketer's Guide to Digital Advertising
