Description: 22 Immutable Laws of Branding, Paperback by Ries, Al; Ries, Laura, ISBN 1861976054, ISBN-13 9781861976055, Brand New, Free shipping in the US Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
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Book Title: 22 Immutable Laws of Branding
Author: Ries, Al; Ries, Laura
Language: english