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1972 USF&G advertisement, sky-scraper under construction Baltimore, cranes

Description: Selling is an advertisement page for: USF&G from 1972 This advertising page is by The USF&G Company (United States Fidelity and Guaranty Company). The ad has a photo taken during the construction of the USF&G building in Baltimore Maryland. The photo was taken from one of the roof-mounted cranes. Just the central core area is built. Ad text starts “Are you up in the air about business insurance?” and goes on about company. Partially quoting Wikipedia “Transamerica Tower (colloquially occasionally still called by its most recent former label, the "Legg Mason Building") and originally built as the "USF&G Building", serving as headquarters of the United States Fidelity and Guarantee Company, a specialized insurance company founded in Baltimore in 1896, and relocated here from its former complex of three adjoining early 20th Century masonry structures at the southwest corner of South Calvert and Redwood (formerly German Street before World War I) Streets. Later occupied by and known as the Legg-Mason Building, it is a 40-story, 161 m (528 ft) skyscraper completed in 1973 in downtown Baltimore, Maryland at 100 Light Street (postal address) on the city block bounded by South Charles (Maryland Route 139), East Lombard, Light and East Pratt Streets, facing the former "The Basin" of the Helen Delich Bentley Port of Baltimore on the Northwest Branch of the Patapsco River and the newly iconic Inner Harbor downtown business waterfront redevelopment of the 1970s-80's era. It was one of the first skyscrapers to be constructed using a then-revolutionary method of erecting a towering central reinforced concrete column first containing elevators and service infrastructure conduits and then followed later by the surrounding scaffolding or steel horizontal beams rising floor by floor, and was a magnet for "sidewalk superintendents" and passing office workers during its construction during the early 70's. Overlooking the new harborfront parkland and expanded bulkheads of former Sam Smith Park with newly rebuilt/repaved Light and Pratt Streets with median strips and landscaped tree-lined sidewalks focused on a brick waterside promenade, soon to be anchored by the historic sailing U.S. Navy warship, USS Constellation (originally thought to be from 1797, later documented as 1854) with "Constellation Dock" replacing old Municipal Pier 1. Later surrounded by an enormous surrounding plazas rising above a series of steps on the lower south and east sides of the block paved with pink stone panels with terraced garden plots with shrubbery at the edges. A few years later, the construction of Harborplace shopping pavillons with a new waterfall fountain in renamed McKeldin Square (renamed for former Mayor and Governor Theodore R. McKeldin), reached by crossing-over the adjacent streets by pedestrian bridges and a central amphitheatre facing the water and the ships. Within a decade, the new tower was surrounded by additional glass and aluminum office buildings, hotels, and shopping/commercial high-rises. Despite its own changes of owners and names, the former U.S.F. & G. Building remains the tallest building in Baltimore, the tallest building in Maryland, and the tallest building between Philadelphia and Raleigh after the completion of RBC Plaza in 2008. It was also the former home of Legg Mason investment and financial advisors who later relocated to newer quarters on the eastern side of the downtown in Harbor East. USF&G built the 35-story tower, selling it when they were purchased by the St. Paul Companies, which is now a unit of The Travelers Companies. The building was renamed the Transamerica Tower in November 2011 after it was purchased by Transamerica which moved there from its nationally known former headquarters in San Francisco, the iconic landmark Transamerica Pyramid which appears at the top of the building in the company's logo.” This ad is full page, approx. 7” x 10”, carefully removed from a 1972 magazine. my ad#72F10 Please note the flat-rate shipping for my advertising pages. This is one price for ANY NUMBER of ads, mailed flat (with cardstock stiffeners) in one envelope. If you are buying more than 1 ad (or multiple ad lot), please don't pay until you have finished shopping. eBay should combine sales automatically. If they don't, don't pay until I send the combined invoice. Click Here To Visit My eBay Store: busybeas books and ads 6000+ advertisement pages non-fiction books craft & hobby items Anything I find that looks interesting! Please see my store for more goodies, books and magazines. I’ll combine wins to save on postage. Thanks For Looking! Luke 12: 15 Note to CANADIAN purchasers: Since 2007 I've only been charging 5% GST on purchases. Thanks to a recent CRA audit I must change to the full GST/HST charge. Different provinces have different rates, though most are just 5%. My GST/HST number is 84416 2784 RT0001

Price: 9 CAD

Location: Hubbards, Nova Scotia

End Time: 2024-01-03T12:53:23.000Z

Shipping Cost: 0.76 CAD

Product Images

1972 USF&G advertisement, sky-scraper under construction Baltimore, cranes1972 USF&G advertisement, sky-scraper under construction Baltimore, cranes1972 USF&G advertisement, sky-scraper under construction Baltimore, cranes

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

Returns Accepted: Returns Accepted

Item must be returned within: 30 Days

Country/Region of Manufacture: United States

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