1960 April-June Bound TV Guide Complete Elvis Bonanza Carol Burnett Laramie WPSD

Description: 1960 April-June Nashville Edition Bound TV Guide for publishers of TV Guide. From someone in marketing for TV Guide but did not own this volume... Long before there was an internet we would use TV Guides to track the programs on the other stations in Buffalo. Each quarter we would receive a Nielsen ratings book for our local market. Nielsen would list the program that aired, for example, "Movie", but did not list what the movie title was. We would use TV Guides to tell us what the specific title was. For example, we always had great success with Doris Day movies on Sunday afternoons against sports. By programming the right titles and achieving the highest ratings we could charge advertisers the highest rates. I used movies as an example but specific sporting events and knowing which episodes of a tv series did well was also researched by matching up the Nielsen ratings books and the bound TV Guides. I believe we received two bound editions each quarter. I worked in tv and advertising for 40 years. 1960 Elvis Presley & Frank Sinatra special May 12. Cast of Bonanza pic & article. WPSD-TV gold lettering bottom right front cover corner. Page count checked for being complete, markings. COMPLETE, NO TEARS OR MARKINGS. Missing pages numbers are card stock ads counting as pages but page numbers not printed on the ads. Apparent missing pages (card stock ads if any) would the omission of said ads by the binder. Bubble wrapped & double boxed to get it to you in perfect condition,

Price: 400 USD

Location: Fort Gibson, Oklahoma

End Time: 2025-02-09T20:59:24.000Z

Shipping Cost: N/A USD