Description: Set of 2 (TWO!) items from the Pictorial Review magazine in New York City about Abraham Lincoln, Ida Tarbell and his appeal to women back in 1935-One is a 12" wide by 16" tall oversized program style booklet and it comes with the original 8 1/2" wide by 11" long typed hand signed letter signed by the editor Herbert R. Mayes (Died in 1987-See bio below)-The very well made publication features a metallic gold / bronze cover with the "House Divided" statue of Lincoln on front and opens to more photos and Ida Tarbell content inside- The letter, dated May 13, 1935, explains the aim of the publication on Pictorial Review letterhead: "The June issue of Pictorial Review inaugurates an editorial campaign by Ida M. Tarbell, the purpose of which is to create a renewal of faith in American business." it goes on to say, "Women vote; they pay taxes; they have a voice in government. And because these articles are so human, so interesting and so closely related to the lives of those who read them, they are bound to have a vast influence for good." How fun is that? Set has only light wear (See photos below for clarification)- How many of these throwaway items survived? 1935 Abraham Lincoln Ida Tarbell Herbert Mayes magazine letter BIG program set-- Click images to enlarge Description Check it out...Here's a classic ORIGINAL set of 2 (TWO!) items from the Pictorial Review magazine in New York City about Abraham Lincoln, Ida Tarbell and his appeal to women back in 1935-One is a 12" wide by 16" tall oversized program style booklet and it comes with the original 8 1/2" wide by 11" long typed hand signed letter signed by the editor Herbert R. Mayes (Died in 1987-See bio below)-The very well made publication features a metallic gold / bronze cover with the "House Divided" statue of Lincoln on front and opens to more photos and Ida Tarbell content inside- The letter, dated May 13, 1935, explains the aim of the publication on Pictorial Review letterhead: "The June issue of Pictorial Review inaugurates an editorial campaign by Ida M. Tarbell, the purpose of which is to create a renewal of faith in American business." it goes on to say, "Women vote; they pay taxes; they have a voice in government. And because these articles are so human, so interesting and so closely related to the lives of those who read them, they are bound to have a vast influence for good." How fun is that? Set has only light wear (See photos below for clarification)- How many of these throwaway items survived? Here's some info on Mr. Mayes- Herbert R. Mayes (1900 to 1987) Claim to fame: Edited major and minor magazines but is best remembered for turning McCall’s into a state-of-the art mass-market title of the late 1950s and ‘60s. A high school dropout, at age 15, Mayes rose through magazine after magazine, first trade titles like American Druggist, then consumer ones. He became editor of Pictorial Review, at that time a big-deal magazine, in 1934, and of Good Housekeeping in 1938. He held that job for 20 years, before becoming editor of McCall’s in 1958. Taking over McCall’s at age 58, Mayes decided to remake it totally and on two fronts, bringing in the best and highest paid writers as well as their peers in photography and illustration. Certainly it didn’t hurt that his boss, the millionaire conglomerate owner, art collector, and philanthropist Norton Simon had signed for Mayes what was essentially a blank check. “Forget about budgets,” Mayes remembered Simon telling him, “spend what you need, don’t be afraid to spend.” Mayes retired from McCall’s in 1965 but wasn’t through with editing. In 1974, the syndicated newspaper columnist Bob Considine reported that Mayes was publishing a London-based fortnightly called The Overseas American, packed with such timely information as the impact of the energy crisis on Scandinavian prostitutes. An interesting glimpse of Mayes appears in Judith Krantz’s 2000 memoir, “Sex & Shopping.” Long before she became a popular novelist, she took a job with Mayes, a family friend, then editing Good Housekeeping. Recalled Krantz, “He was a giant among perfectionists, he was unrelenting in his criticism, he barked the most unbelievably insulting things to people, he had no sensitivity to any feelings, no matter how justified, his progress down a hall of the magazine was preceded by a wave of fear, editorial meetings were mass anxiety attacks. His employees spent entire lunches whispering together, comparing monster stories about him.” Otherwise she seems to have liked him. Mayes died in 1987, at age 87. Unique vintage set of items ready for display! These are ORIGINAL items, NOT REPRODUCTION items! Postage information is listed at the bottom-$ 7.95 postage is required. Payment We accept Paypal payments. Shipping We will try and combine shipping on multiple purchases wherever possible. Please e-mail us with auction item numbers before sending payment. However, if the items are heavy or require special packing / tracking, the postal rates might not be significantly reduced. We no longer ship overseas first class mail. We will only ship Internationally by Priority Mail, and that starts at $30.00. So please be aware that we NO LONGER SHIP FIRST CLASS MAIL INTERNATIONALLY unless seller agrees to ship by USPS Priority mail at an increased rate. Postage rates are non-negotiable and non-refundable. We pack every item professionally using new packing materials and appropriate mailing supplies. We send all items via US Postal Service.The U.S.Postal service rates change fairly regularly every year and we don't make money on postage like some other ebay sellers. I think you'll find that we're quite fair. Thank-you! Terms of Sale I try and place a penny in every photo to help judge the size of the item, obviously it is there for size comparison and is not included with the item. The standard sized Lincoln head penny in the photograph is there for size comparison ONLY and is not included in the package. We're just trying to help you figure out how big the item is. We try and always be as accurate as we can in the item description and will gladly answer any question about item size & description when needed. Please e-mail us with any questions BEFORE the end of sale and BEFORE placing a bid. Postage is determined by the U.S. Postal service and is never refundable. Many of the items are VINTAGE and although they are in very fine condition, they may not function as well as when they were made decades ago. So if you intend on using the old item, please be aware that we are selling it for collector value only. In other words, if you intend on using a 50+ year old letter opener and it breaks, don't get mad at us. It may be hard to believe, but we have received a couple negatives because people broke vintage items while trying to use them. About Us Our Mission statement: We try to offer Ebay users unique additions to their collections. 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Price: 31.99 USD
Location: Noblesville, Indiana
End Time: 2024-12-15T12:59:07.000Z
Shipping Cost: 7.95 USD
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