1926 HACKERBRAU MUNCHEN BEER BREWERY MILITARY SOLDIER GERMAN HOHLWEIN ART 320201

Description: DESCRIPTION OF ITEM: EARLY HACKERBRAU BEER/BREWERY ADVERTISEMENT BY LUDWIG HOHLWEIN, A GERMAN POSTER ARTIST FROM MUNICH BERLIN, SHOWING A MILITARY SOLDIER HAVING A DRINK WITH A CAMEL AS THE BACKDROP. Ludwig Hohlwein was one of the seminal figures in the history of poster art and graphic design. The incredibly versatile artist and decorator was trained as an architect and by 1904, at the age of 30, turned his attention to advertising. Completely self-taught as a graphic designer, he was strongly influenced by the revolutionary work of the Beggarstaff Brothers in England and rejected the decorative flourishes of the preceding Art Nouveau style. A master illustrator, Hohlwein created rich characterizations that were emboldened by flat, geometric patterns of striking color, a style that would come to be called Plakatstil, or the Poster Style in English. Highly productive, Hohlwein created more than 400 posters. Leading poster historian Alain Weill considers him "the most prolific and brilliant German posterist of the 20th century." Hacker-Pschorr is a brewery in Munich, formed in 1972 out of the merger of two breweries, Hacker and Pschorr. Hacker was founded in 1417, nearly a century before the enactment of the Reinheitsgebot beer purity law of 1516. As one of six breweries located within Munich's city limits, its beers are among those served at Oktoberfest. In the late 18th century, Joseph Pschorr (1770–1841) bought the Hacker brewery from his father-in-law Peter-Paul Hacker. He subsequently founded a separate brewery under his own name. In the early 19th century, Joseph Pschorr and Maria Theresia Hacker established Hacker-Pschorr as one of the biggest breweries in Munich. In 1813, they built the Hacker-Keller in Landsbergerstraße in Munich, the biggest storage cellar in Germany. The huge brewing and storage cellar is 4,000 square meters in size and has a storage area of over 35,000 hectoliters. When Joseph Pschorr died, his two sons Georg Pschorr and Matthias Pschorr Sr. divided his estate by each assuming one of the two separate breweries. In 1864 Georg Pschorr Jr. became the owner and assumed management of the Pschorr Brewery. During nearly 21 years of uninterrupted construction, he realized his lifelong goal – to build a new large brewery with the most advanced equipment. The Pschorr Brewery was then an industrial company with an annual output that would triple in the coming years. In 1972, Hacker and Pschorr merged to form Hacker-Pschorr. In 2007, Hacker-Pschorr was the first Munich brewery to switch the bottles for its full range of beers to use traditional swing tops. SEE OUR OTHER LUDWIG HOHLWEIN ART POSTERS ON THIS SITE!ARTIST: Ludwig Hohlwein (27 July 1874 in Wiesbaden – 15 September 1949 in Berchtesgaden) was a German poster artist, a pioneer of the Sachplakat style. He trained and practiced as an architect in Munich until 1911, when he moved to Berlin and switched to poster design. Hohlwein was born in the Rhine-Main region of Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of "Gebrauchsgrafik" in Germany at the time, North and South. Hohlwein's high tonal contrasts and a network of interlocking shapes made his work instantly recognizable. He travelled to the United States in the 1920s to conduct commercial work. A large portion of his work dates to 1912-1925. His style usually consists of sharply defined forms, bright colors, a good portion of humor and textured patterns. By 1925, he had already designed 3000 different advertisements. During World War II, he was a member of the Nazi party and worked closely with Joseph Goebbels and The Ministry of Propaganda and Enlightenment. And as an ardent nationalist, indicated by his work for the government during both World Wars, he urged other artists to join the effort when Hitler came to power in 1933. “May the best among us realize fully the significance of what is at stake and their own responsibility, and may we labor creatively and with conviction at the preservation of our cultural civilization and its restoration to perfectly healthy conditions.” "Holhwein’s posters for Nazi Germany are the most dramatic examples of National Socialist realism." His work was also part of the art competitions at the 1932 Summer Olympics and the 1936 Summer Olympics. Poster historian Alain Weill comments that "Hohlwein was the most prolific and brilliant German posterist of the 20th century... Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance" PLEASE SEE PHOTO FOR DETAILS AND CONDITION OF THIS NEW POSTER SIZE OF POSTER PRINT - 12 X 18 INCHES DATE OF ORIGINAL PRINT, POSTER OR ADVERT - 1926At PosterPrint Shop we look for rare & unusual ITEMS OF commercial graphics from throughout the world. We purchase them and add to our collection. We use our collection to photograph items for production of PosterPrints. The PosterPrints are printed on high quality 48 # acid free PREMIUM GLOSSY PHOTO PAPER (to insure high depth ink holding and wrinkle free product) Most of the PosterPrints have APPROX 1/4" border MARGINS for framing, to use in framing without matting. MOST POSTERPRINTS HAVE IMAGE SIZE OF 11.5 X 17.5. As decorative art these PosterPrints give you - the buyer - an opportunity to purchase and enjoy fine graphics (which in most cases are rare in original form) in a size and price range to fit most all. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. Should you have any questions please feel free to email us and we will do our best to clarify. We use USPS. We ship in custom made extra thick ROUND TUBES..... WE SHIP POSTERPRINTS ROLLED + PROTECTED BY PLASTIC BAG WE ship items DAILY. For multiple purchases please wait for our invoice... THANKS. We pride ourselves on quality product, service and shipping. POSTERPRINTARTSHOP Powered by SixBit's eCommerce Solution

Price: 21.95 USD

Location: Branch, Michigan

End Time: 2024-12-05T14:46:34.000Z

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